SME Marketing Blog
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No marketing theory. Concrete answers on what works for Quebec SMEs. Written by your expert, from the field.
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Article
Site Migration Without Losing Your SEO: The Procedure
A migration only costs rankings for three reasons. The inventory to take first, the redirect map, switch-over day, and the four weeks…
septembre 2026
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Article
When to Redesign Your Website: Six Signals, and Three False Ones
Six signals justify a website redesign; three justify nothing. How to choose between repairing and rebuilding, and what it costs in Quebec.
septembre 2026
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Article
Quebec Digital Grants 2026: ESSOR and What Gets Funded
Nine in ten rejections share one cause. Which Quebec programs fund websites, CRMs, audits and training in 2026, and how to build…
septembre 2026
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Article
The Marketing Plan Template for a Small Business: One Page
A small-business marketing plan fits on one page, in seven blocks. The full template to copy, the numbers to put in it,…
septembre 2026
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Article
B2B Cold Email in Canada: What the Law Allows and What Works
Cold email to Canadian businesses is legal under strict CASL conditions. The rules, the list that matters more than the message, and…
septembre 2026
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Article
Conversion Funnel Leaks: How to Find Them
Five leaks explain almost every loss in a small-business funnel. The symptom of each, how to measure it, and which one to…
septembre 2026
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Article
Google Ads Remarketing: Who It Pays For, and Who It Costs
Remarketing brings back visitors who left without acting. Volume thresholds, the four lists worth building, and the Law 25 rule in Quebec.
septembre 2026
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Article
The Sales Funnel for a Small Business: Four Stages That Matter
A small-business sales funnel is four stages and four numbers. How to draw it in an hour, where it leaks, and what…
septembre 2026
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