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About

Not an agency.
A marketing director.

Hacoeur is a team of on-demand marketing directors for Quebec SMBs. Every client gets a dedicated director who takes charge of your marketing as if they were part of your team, backed by our specialists in advertising, SEO, content, design and development. No bloated retainer, no jargon, no team you never actually meet.

The model

One dedicated director, a whole team behind them.

Your dedicated director

One of our marketing directors is assigned to you based on your industry: a single point of contact who knows your market, your numbers and your goals. They build the strategy, choose the channels, and stay accountable for the results.

The specialists

Advertising, SEO, content, design, development: when a mandate calls for deep expertise, your director brings in the right specialist from our team. You get the full range of expertise without managing five suppliers.

Our principles
01
One point of contact

No account manager handing you off to a junior. The person who plans the work is the person who executes it and reports back to you.

02
Results, not reports

We do not bill hours or slide decks. We aim at numbers: cost per lead, sales, meetings booked. The rest is decoration.

03
A limited number of clients

Each director takes on a limited number of clients at a time, by choice. It is the only way to stay a real partner rather than one more supplier.

Who is behind Hacoeur

A team led by its founder.

Hacoeur brings together several marketing directors and complementary specialists. Based on your industry and your goals, we assign the director best placed for you, with the right team behind them.

JT
📷
Jean Thibaudeau
Founder & president · MSc, MAA, MBA

Jean founded Hacoeur around a simple idea: give Quebec SMBs a real marketing director without the cost of a full-time hire. He works as much on strategy as on execution, and has run e-commerce, B2B and lead generation mandates across several industries. He is also the one who selects and mentors the directors and specialists on the team.

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