SME Marketing Blog
Content that
answers your real questions.
No marketing theory. Concrete answers on what works for Quebec SMEs. Written by your expert, from the field.
All articles
The latest from the field.
10 articles
Reset
Pratique PME
LinkedIn for B2B SMBs: Booking Meetings Without Ad Spend
Your buyers are on LinkedIn between meetings. A profile that sells, useful posts from the field, human prospecting, and a cadence a…
juin 2026
Read →
Pratique PME
The 5 Numbers an SMB Owner Should Track (And Forget the Rest)
CAC, lifetime value, cost per lead with its conversion rate, return on ad spend and lead response time. Five numbers, one page,…
juin 2026
Read →
Pratique PME
Retention: Why Keeping a Customer Costs Far Less Than Finding One
Acquisition costs roughly five times more than retention, yet it gets all the attention. The leaky bucket, the concrete retention levers, and…
juin 2026
Read →
Pratique PME
Short Video for SMBs: Where to Start Without Losing Your Days
A phone, one hour a week and a method. The four formats that work for a trade, how to shoot simply, and…
juin 2026
Read →
Pratique PME
Content Marketing for B2B SMBs: Leads Without Depending on Ads
Ads are a rental, content is an asset. Which formats to sustain, how to find topics in your customers' own questions, and…
juin 2026
Read →
Pratique PME
Agency, Freelancer or Dedicated Marketing Director: What to Choose as an SMB
Three models, each right for one situation and wrong for another. Real cost, accountability and who does the thinking — plus the…
juin 2026
Read →
Pratique PME
Answering in 5 Minutes: The Simple Automation That Turns Leads Into Customers
A web lead has a lifespan measured in minutes. The four building blocks of a system that never sleeps, and the fake…
juin 2026
Read →
Pratique PME
The Newsletter: The Most Profitable Channel 8 SMBs Out of 10 Neglect
You own your email list and rent everything else. How to build one properly under CASL, segment it simply, and set up…
juin 2026
Read →
Hacoeur
Where does your marketing stand?
Take the free diagnostic →
Newsletter
The Hacoeur Bulletin.
Once a month. 400 words max. 4 blocks: one observation from the field, one article, one practical tool, one direct question.
Sent by your expert, not by "The Hacoeur Team". No promotion, no filler.
Subscribe →
1 email/month · Unsubscribe in one click · Never any spam