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Industries/Industrial B2B
A predictable pipeline. Without hiring.
Industrial equipment, distribution, transport, B2B services. We structure your customer acquisition so you know where your clients come from and how to get more of them.
What we hear most often
The real problems of industrialSMBs.
01
Your sales reps prospect, but there is no system behind them
Contacts sit in spreadsheets or in your rep's head. When they leave, you lose the pipeline. We structure everything in a CRM that belongs to the company, not to the individual.
02
Your site talks about your product, not about the problem it solves
An industrial buyer landing on your site is trying to work out whether they can trust your expertise. If the site only says what you do and never what you understand, they leave.
03
LinkedIn "is a waste of time" — but your competitors are on it
Industrial B2B LinkedIn in Quebec is underused. Buyers go there looking for suppliers, not blog posts. We set up your presence so the right decision-makers find you.
04
You have no content, but you have expertise worth selling
You know things your customers search for on Google. They have no idea you exist because you never publish it. We turn your expertise into qualified traffic.
What we do for B2B SMBs
A complete acquisitioninfrastructure.
For an industrial SMB, marketing is not an expense, it is infrastructure. We build it so it runs with minimal attention from your team.
CRM + automationsHubSpot configured for your sales cycle. Prospects entered automatically. Follow-up without manual effort.
Industrial SEOService pages optimized for B2B queries. Technical content that establishes your expertise.
Structured outboundEmail sequences targeted by sector and job title, through Resend or Mailchimp. No scattershot cold calling.
Expert contentBlog articles and LinkedIn posts that answer your buyers' real questions, not generic filler.
Monthly reportingThe metrics that count: leads generated, CRM contacts, organic traffic, cost per lead. No vanity impressions.
Long-term industrial B2B relationship
4+ years working together
An industrial B2B SMB client. Started from an informational site generating no leads, moved to a complete infrastructure: CRM, SEO, outbound. The longest relationship in the Hacoeur portfolio. Source: internal data.
B2B marketing ROI takes longer to show than in B2C, but it lasts longer. A well-acquired industrial client is worth $50K+ in recurring revenue. The cost to acquire them through a solid marketing system:$200 to $800.
Sectors covered
We speakyour language.
Industrial equipment
Manufacturers and suppliers. Technical SEO plus Google Ads by product line.
Distribution
Wholesalers and distributors. CRM plus outbound structured by territory.
Transport & logistics
A predictable flow of enquiries. Service pages plus targeted LinkedIn.
B2B services
Long sales cycles. Expert content that feeds the pipeline.
A free audit of yourpipeline.
We review your current CRM, your acquisition channels and your site, and tell you how to build a predictable pipeline without hiring a marketing director.