HACOEUR  ·  Édition
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Free benchmark

What does a lead
cost in your
industry?

Real cost-per-lead figures, sector by sector, taken from live Meta Ads and Google Ads campaigns in Quebec. Delivered by email in 2 minutes.

Cost per lead real ranges.

Industry
Typical CPL
Well optimized
Renovation / flooring
$25 – $45
$3 – $12
Home services
$20 – $50
$8 – $20
Industrial B2B
$60 – $200
$30 – $90
E-commerce (lead/signup)
$8 – $25
$2 – $8
Professional services
$40 – $120
$15 – $45
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What the guide covers

What's inside.

→
Real CPL for 8 Quebec SMB sectors: low, median and high ranges
→
The difference between a normal CPL and a badly optimized one (often 3 to 5 times too expensive)
→
How to work out your true cost per customer, not just per lead
→
Concrete levers to bring your CPL down without cutting volume
→
Why response time does more for your CPL than ad budget
→
A grid for comparing your own numbers against market benchmarks

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