SME Marketing Blog
Content that
answers your real questions.
No marketing theory. Concrete answers on what works for Quebec SMEs. Written by your expert, from the field.
All articles
The latest from the field.
8 articles
Reset
Guide sectoriel
Seasonal Marketing in Quebec: Planning Your Year So You Miss Nothing
Four peak periods shape the commercial year here, including the construction holiday. How to read your own seasonality, prepare a quarter ahead,…
juin 2026
Read →
Guide sectoriel
How to Reply to Positive Google Reviews (With Examples)
Short replies to positive Google reviews you can copy, a four-step method for negative ones, and how to get more reviews within…
juin 2026
Read →
Guide sectoriel
SEO in the Age of AI: Getting Cited by ChatGPT and Google AI
Generative engines answer instead of listing links. How to become the source an AI names: clear answers, verifiable authority, structured data and…
juin 2026
Read →
Guide sectoriel
The Home Page That Converts: A 7-Section Structure
Most SMB home pages talk about the company. Here are the seven sections, in order, that turn a visitor's question into a…
juin 2026
Read →
Guide sectoriel
Allocating Your Marketing Budget: How Much Per Channel
How you split the budget matters more than the amount. The 70-20-10 rule, how to adjust it for your sales cycle and…
juin 2026
Read →
Guide sectoriel
E-commerce: The 6 Leaks Costing You Sales Without Touching Your Traffic
97 visitors out of 100 leave empty-handed. Surprise shipping, unrecovered carts, checkout friction, mobile speed, weak product pages and missing social proof.
juin 2026
Read →
Guide sectoriel
Local SEO: Showing Up First When People Search Near You
Local pack, NAP consistency, reviews, location pages and local backlinks — the signals that decide who Google shows first in your city.
juin 2026
Read →
Guide sectoriel
Google Business Profile: The Practical Guide
The five things that actually move a Google Business Profile: completeness, reviews, photos, posts, and watching the edits other people suggest.
juin 2026
Read →
Hacoeur
Where does your marketing stand?
Take the free diagnostic →
Newsletter
The Hacoeur Bulletin.
Once a month. 400 words max. 4 blocks: one observation from the field, one article, one practical tool, one direct question.
Sent by your expert, not by "The Hacoeur Team". No promotion, no filler.
Subscribe →
1 email/month · Unsubscribe in one click · Never any spam