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Industries/Renovation & construction
Win more renovation contracts.
Hacoeur is the fractional marketing director for residential renovation and construction contractors in Quebec. We run your search visibility, your website and your campaigns to bring you qualified projects, without you having to deal with any of it.
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Contractors across Quebec already trust us
What we hear on site
The blockages wefix.
01
You get leads, but not real projects
Browsers shopping on price, with no budget and no timeline. We target better, to bring you real projects that are actually financed.
02
Your ad budget burns with nobody at the wheel
Ads running with no optimization, audiences far too broad. We audit and take the whole thing over in the first week.
03
Google shows your competitors, not you
A weaker contractor sits at the top because his Google profile is complete with 50 reviews. We fix that in a few weeks.
04
You are swamped and marketing comes last
You run the jobs, marketing waits. We take it on as your dedicated director, with no ads for you to manage.
We know your trade
We are not learningrenovation on your time.
Before we talk ads or search, here is what we have understood about your reality. It is what changes everything in how we bring you customers.
A lead is worth a lot
A renovation project runs from thousands to tens of thousands of dollars. Every serious enquiry counts, and we treat them accordingly.
Response time decides it
A customer calls 3 contractors. The first to call back usually wins. We install a complete, highly personalized follow-up system.
Trust is earned before the call
Reviews, job photos, RBQ licence, insurance. We put that proof up front to remove the doubts.
Every project type is its own market
Kitchen, basement, extension: not the same customer and not the same message. We separate the campaigns.
The tire-kicker is real
Plenty of people are only shopping for a price. We qualify so you are not estimating for nothing.
The season sets demand
Renovation follows the seasons. We shift budgets to push at the right moment.
What we put in place
Concrete,not generic.
We run your marketing the way a part-time director would. Two acquisition engines, given equal weight: search visibility (SEO), which builds durable traffic, and lead generation through advertising, for fast results. We combine the two according to your situation.
Engine 1
Search visibility (SEO)
City pages, content and your Google profile. A durable flow of enquiries, without paying for every click.
Engine 2
Lead generation
Targeted Meta and Google campaigns. Quote requests quickly, from the first month.
+ Managing and improving your sitespeed, mobile, clear forms, updates.
+ Lead follow-up and a clear reporta complete automated follow-up system, plus a clear monthly report.
What we aim for
$5 to $15 per qualified lead
The market average for renovation contractor advertising in Montreal is $18 to $45 per lead. We aim for $5 to $15 depending on the niche, and we do not stop until we get there.
Quote requests on real projects, not browsers shopping on price alone.
The renovation buying journey
From the first clickto the signature.
We do not run ads at random. We cover every step of the path your customer actually walks before signing.
01
The trigger
A need appears: a dated kitchen, a basement to finish, space to extend.
What we do
We catch the demand at the moment the project takes shape in their head.
02
The search
They look for a local contractor and read the reviews before getting in touch.
What we do
We make you visible and credible on Google, with a solid profile and solid reviews.
03
The quote request
They contact 2 or 3 contractors the same day.
What we do
A clear form and an immediate follow-up, run by our system. The first to call back has the advantage.
04
The meeting
They check how serious you are, your references and your price before committing.
What we do
We qualify up front so you only travel out for real projects.
05
The signature
They choose the contractor they trust.
What we do
We measure which channels sign, and concentrate the budget there.
Why Hacoeur
Not an agency.A marketing director.
01
A dedicated director, specialists behind him
One point of contact steering your marketing, backed by the right specialists (ads, SEO, web) when needed.
02
We already know your sector
We already work with businesses in this niche in Quebec. We are not starting from zero with your market.
03
Paid on results, optional
Not just fees. We can tie part of our pay to the quote requests generated. We have skin in the game.
04
A limited number of clients
We only take on a handful of businesses at a time. You get a real partner, not a file number.
What a lead costs in your market
What does a leadcost?
Here is what a lead costs on average in your sector, by channel. These are media costs (advertising), excluding our fees. Our job: aim for the bottom of the range.
Facebook & Instagram
$40 to $80
per lead
Google
$80 to $170
per lead
Estimates in CAD. Sources: DataForSEO (Google, June 2026) and Facebook benchmarks from LocaliQ / WordStream 2024-2025.
The difference
Generalist agencyvs Hacoeur.
Generalist agency
Hacoeur
Knowledge of your trade
Generalist: Generic, the same playbook for everyone
✓Hacoeur: Specialized in renovation contractors
Who you deal with
Generalist: An account manager, often junior
✓Hacoeur: A dedicated marketing director
The goal being chased
Generalist: Clicks, impressions, visibility
✓Hacoeur: Signed project quotes
Lead follow-up
Generalist: The lead sits in an inbox
✓Hacoeur: A complete, highly personalized follow-up system
Compensation
Generalist: Fixed fees, whatever the result
✓Hacoeur: Optional pay-on-results
Commitment
Generalist: A locked annual contract
✓Hacoeur: Limited number of clients, no long commitment
Frequently asked questions
Before youtalk to us.
What budget should I plan for?+
We work with your reality. The diagnostic is free and we give you an honest range on the first call, without wasting your time.
How long before I see results?+
The first enquiries usually arrive within a few weeks with advertising. Search visibility (SEO) takes 2 to 3 months to settle in durably.
Do I have to manage the ads myself?+
No. We handle the strategy, the campaigns and the lead follow-up. You stay on site, we send you the enquiries and a simple report every month.
I have tried advertising before with no result. Why would this be different?+
Most campaigns fail on targeting and above all on follow-up. First, we go after real projects, not traffic and not browsers. Second, in renovation a customer contacts several contractors and takes weeks to decide: the one who answers first and follows up methodically is the one who signs. We put in place a complete follow-up system and highly personalized automation (email and SMS sequences adapted to each prospect, with qualification and tracking of every enquiry) and we optimize every week, to turn those enquiries into quotes instead of letting them go cold.
How do I avoid leads who are only shopping on price?+
We target better and qualify up front (budget, timeline, project type) so you only travel out for real projects.
Do you work with my competitors?+
We limit the number of clients per area to avoid conflicts. When we take you on, we defend your territory.
See where yourmarketing stands.
8 questions, 2 minutes. You get a score out of 100 and your 3 concrete priorities for filling your job calendar. Free, no commitment.