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Industries/Cabinets & kitchens
Win more custom kitchen projects.
Hacoeur is the fractional marketing director for Quebec cabinet makers and kitchen specialists. We run your search visibility, your website and your campaigns to bring you kitchen projects, while you stay in production.
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Cabinet makers across Quebec already trust us
What we hear on the ground
The blockages wefix.
01
You live on word of mouth, and it has hit a ceiling
Referrals are precious but unpredictable. When the order book empties, there is no tap to turn on. We install a steady, measurable flow of enquiries.
02
Your site is a beautiful window that generates nothing
Gorgeous kitchen photos, but no visitor becomes a customer. No clear form, no local search visibility. We turn the window display into a quote machine.
03
You are fighting IKEA and the national kitchen chains
When a customer searches, it is the big ad budgets that come up. We position your local custom work for what it is: a cut above.
04
Your quotes drag on and half of them go quiet
On high-value projects, follow-up makes all the difference. We install a complete follow-up system, automated and highly personalized.
We know your trade
We are not learningkitchens on your time.
Before we talk ads or search, here is what we have understood about your reality. It is what changes everything in how we bring you customers.
A big ticket on every project
A custom kitchen is $15,000 to $50,000. A lost quote is a month of revenue going to the shop next door.
A long sales cycle
From the idea to the signature, weeks go by, usually as part of a planned renovation. We keep the prospect warm through to the yes.
Your photos are your best salespeople
A beautiful kitchen convinces better than anything. The problem is that almost nobody sees it. We put it in front of the right people.
The trade channel
Designers, architects, contractors: a share of your best contracts comes through them. We build that B2B visibility too.
Competing with the big-box brands
Flat-pack, imported, national. We make the case for durability and local custom work, and we make sure people hear it.
Renovation drives demand
Your projects follow renovation cycles and grant programmes. We adjust budgets to the market.
What we put in place
Concrete,not generic.
We run your marketing the way a part-time director would. Two acquisition engines, given equal weight: search visibility (SEO), which builds durable traffic, and lead generation through advertising, for fast results. We combine the two according to your situation.
Engine 1
Search visibility (SEO)
City pages, content and your Google profile. A durable flow of enquiries, without paying for every click.
Engine 2
Lead generation
Targeted Meta and Google campaigns. Quote requests quickly, from the first month.
+ Managing and improving your sitespeed, mobile, clear forms, updates.
+ Lead follow-up and a clear reporta complete automated follow-up system, plus a clear monthly report.
The maths are simple
One signed kitchen pays for months of marketing
A custom kitchen often runs from $15,000 to $50,000. We optimize for the signed quote, not the click. Every advertising dollar aims at a real project.
Fewer enquiries, but real ones. That is what fills a production line, not a box full of browsers.
The buying journey for a custom kitchen
From the first clickto the signature.
We do not run ads at random. We cover every step of the path your customer actually walks before signing.
01
Inspiration
They scroll Pinterest, Houzz, Instagram. They are dreaming up their future kitchen.
What we do
We make your best work visible where the project first takes shape.
02
Local search
They type custom cabinets plus their city into Google.
What we do
We get you to the top, with a complete Google profile and reviews.
03
The quote request
They contact 2 or 3 kitchen specialists to compare.
What we do
A clear form and an immediate follow-up, run by our system. The first to answer scores points.
04
The showroom visit
They want to see and touch, and be sure before committing tens of thousands of dollars.
What we do
We qualify up front so you only meet real, well-matched projects.
05
The signature
They choose their kitchen specialist. The project goes ahead, or goes elsewhere.
What we do
We measure which channels actually sign and put the budget back there.
Why Hacoeur
Not an agency.A marketing director.
01
A dedicated director, specialists behind him
One point of contact steering your marketing, backed by the right specialists (ads, SEO, web) when needed.
02
We already know your sector
We already work with businesses in this niche in Quebec. We are not starting from zero with your market.
03
Paid on results, optional
Not just fees. We can tie part of our pay to the quote requests generated. We have skin in the game.
04
A limited number of clients
We only take on a handful of businesses at a time. You get a real partner, not a file number.
What a lead costs in your market
What does a leadcost?
Here is what a lead costs on average in your sector, by channel. These are media costs (advertising), excluding our fees. Our job: aim for the bottom of the range.
Facebook & Instagram
$25 to $55
per lead
Google
$50 to $120
per lead
Estimates in CAD. Sources: DataForSEO (Google, June 2026) and Facebook benchmarks from LocaliQ / WordStream 2024-2025.
The difference
Generalist agencyvs Hacoeur.
Generalist agency
Hacoeur
Knowledge of your trade
Generalist: Generic, the same playbook for everyone
✓Hacoeur: Specialized in cabinets and kitchens
Who you deal with
Generalist: An account manager, often junior
✓Hacoeur: A dedicated marketing director
The goal being chased
Generalist: Clicks, impressions, visibility
✓Hacoeur: Signed project quotes
Lead follow-up
Generalist: The lead sits in an inbox
✓Hacoeur: A complete, highly personalized follow-up system
Compensation
Generalist: Fixed fees, whatever the result
✓Hacoeur: Optional pay-on-results
Commitment
Generalist: A locked annual contract
✓Hacoeur: Limited number of clients, no long commitment
Frequently asked questions
Before youtalk to us.
What budget should I plan for?+
We work with your reality. The diagnostic is free and we give you an honest range on the first call, without wasting your time.
How long before I see results?+
The first enquiries usually arrive within a few weeks with advertising. Search visibility (SEO) takes 2 to 3 months to settle in durably.
Do I have to manage the ads myself?+
No. We handle the strategy, the campaigns and the lead follow-up. You stay on the floor, we send you the enquiries and a simple report every month.
I have tried advertising before with no result. Why would this be different?+
Most campaigns fail on targeting and above all on follow-up. First, we go after the right homeowners in renovation, not traffic. Second, in custom kitchens a prospect rarely answers on the first attempt: they shop around, they plan their renovation, there is a cycle of several weeks, and that is where most leads are lost. We put in place a complete follow-up system and highly personalized automation (email and SMS sequences adapted to each prospect, sent at the right moment, with every enquiry tracked over time) and we optimize every week, to turn those enquiries into signed quotes instead of letting them go cold.
Do you work with my competitors?+
We limit the number of clients per area to avoid conflicts. When we take you on, we defend your territory.
See where yourmarketing stands.
8 questions, 2 minutes. You get a score out of 100 and your 3 concrete priorities for filling your kitchen project pipeline. Free, no commitment.