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Industries/Floor sanding
Win more floor sanding contracts.
Hacoeur is the fractional marketing director for floor sanders and installers in Quebec. We run your search visibility, your website and your campaigns to fill your calendar, while you stay on the job.
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Flooring businesses across Quebec already trust us
What we hear on the ground
The blockages wefix.
01
The leads arrive but go quiet when you call back
The problem is not your price, it is the delay. A customer who waits 24 hours has already called 3 sanders. We install a complete, highly personalized follow-up system.
02
Your ad budget burns with nobody optimizing it
Meta ads running for months, audiences far too broad, objectives badly set. We audit the lot in the first week.
03
Google shows the big players, not your business
When somebody searches for floor sanding in your city, a national comes up. We move you up with your Google profile and your reviews.
04
You depend on the season and on word of mouth
Full in summer, dead in winter. We install a steady flow and shift budgets to smooth out the quiet spells.
We know your trade
We are not learningfloor sanding on your time.
Before we talk ads or search, here is what we have understood about your reality. It is what changes everything in how we bring you customers.
An urgency trade
When a customer wants sanding, it is usually before a move or an event. The first to answer and reassure wins the contract.
The before and after sells itself
Your before-and-after photos are worth more than any pitch. We put them in ads in front of the right homeowners.
Local, everything is local
A customer wants somebody close by. The service radius counts. We geotarget your ads and your search visibility city by city.
Residential and commercial, two markets
A condo and a shop are not the same message and not the same budget. We separate the campaigns so nothing gets mixed up.
Dust is the fear
Sanding with no mess, no dust, fast drying: these are strong arguments. We put them up front to set you apart.
The season sets the rhythm
Demand spikes in spring and before the holidays. We push budgets at the right moments and hold back when the market sleeps.
What we put in place
Concrete,not generic.
We run your marketing the way a part-time director would. Two acquisition engines, given equal weight: search visibility (SEO), which builds durable traffic, and lead generation through advertising, for fast results. We combine the two according to your situation.
Engine 1
Search visibility (SEO)
City pages, content and your Google profile. A durable flow of enquiries, without paying for every click.
Engine 2
Lead generation
Targeted Meta and Google campaigns. Quote requests quickly, from the first month.
+ Managing and improving your sitespeed, mobile, clear forms, updates.
+ Lead follow-up and a clear reporta complete automated follow-up system, plus a clear monthly report.
A real result, flooring sector
28 leads in one week
Meta budget: $68. Cost per lead: $2.44. Residential hardwood flooring, Montreal and the South Shore. Source: internal analysis, June 2026.
We go after enquiries from people ready to book the work, not browsers shopping around.
The buying journey in floor sanding
From the first clickto the signature.
We do not run ads at random. We cover every step of the path your customer actually walks before signing.
01
The trigger
A dull, scratched floor, a move, a house sale. The need appears all at once.
What we do
We catch local demand the moment it appears, through advertising and search.
02
The Google search
They type floor sanding plus their city and compare 2 or 3 businesses.
What we do
We get you to the top, with a complete Google profile and reviews that reassure.
03
The quote request
They fill in a form or call several sanders the same day.
What we do
A clear form and an immediate follow-up, run by our system. The first to answer has a head start.
04
The estimate
They want a clear price and the certainty it will be done properly.
What we do
We qualify up front (square footage, type of wood) so you only estimate serious projects.
05
The booking
They book the dates for the work, or go to a competitor.
What we do
We measure which channels actually book and put the budget back there. Zero waste.
Why Hacoeur
Not an agency.A marketing director.
01
A dedicated director, specialists behind him
One point of contact steering your marketing, backed by the right specialists (ads, SEO, web) when needed.
02
We already know your sector
We already work with businesses in this niche in Quebec. We are not starting from zero with your market.
03
Paid on results, optional
Not just fees. We can tie part of our pay to the quote requests generated. We have skin in the game.
04
A limited number of clients
We only take on a handful of businesses at a time. You get a real partner, not a file number.
What a lead costs in your market
What does a leadcost?
Here is what a lead costs on average in your sector, by channel. These are media costs (advertising), excluding our fees. Our job: aim for the bottom of the range.
Facebook & Instagram
$15 to $40
per lead
Google
$45 to $90
per lead
Estimates in CAD. Sources: DataForSEO (Google, June 2026) and Facebook benchmarks from LocaliQ / WordStream 2024-2025.
The difference
Generalist agencyvs Hacoeur.
Generalist agency
Hacoeur
Knowledge of your trade
Generalist: Generic, the same playbook for everyone
✓Hacoeur: Specialized in flooring and sanding
Who you deal with
Generalist: An account manager, often junior
✓Hacoeur: A dedicated marketing director
The goal being chased
Generalist: Clicks, impressions, visibility
✓Hacoeur: Signed project quotes
Lead follow-up
Generalist: The lead sits in an inbox
✓Hacoeur: A complete, highly personalized follow-up system
Compensation
Generalist: Fixed fees, whatever the result
✓Hacoeur: Optional pay-on-results
Commitment
Generalist: A locked annual contract
✓Hacoeur: Limited number of clients, no long commitment
Frequently asked questions
Before youtalk to us.
What budget should I plan for?+
We work with your reality. The diagnostic is free and we give you an honest range on the first call, without wasting your time.
How long before I see results?+
The first enquiries usually arrive within a few weeks with advertising. Search visibility (SEO) takes 2 to 3 months to settle in durably.
Do I have to manage the ads myself?+
No. We handle the strategy, the campaigns and the lead follow-up. You stay on site, we send you the enquiries and a simple report every month.
I have tried advertising before with no result. Why would this be different?+
Most campaigns fail on targeting and above all on follow-up. First, we go after the right homeowners in your area, not traffic. Second, even for sanding a customer often compares 2 or 3 businesses and waits for the replies before booking: the one who answers first and follows up wins the contract. We put in place a complete follow-up system and highly personalized automation (email and SMS sequences adapted to each prospect, with every enquiry tracked) and we optimize every week, to turn those enquiries into booked work instead of letting them go to the shop next door.
What about the off season, in winter?+
We shift budgets with demand: we push hard in spring and before the holidays, and keep a minimum through winter to smooth out your quiet spells.
Do you work with my competitors?+
We limit the number of clients per area to avoid conflicts. When we take you on, we defend your territory.
See where yourmarketing stands.
8 questions, 2 minutes. You get a score out of 100 and your 3 concrete priorities for filling your sanding calendar. Free, no commitment.