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Industries/Factory-built & modular homes
Win more factory-built home sales.
Hacoeur is the fractional marketing director for factory-built and modular home builders in Quebec. We run your search visibility, your website and your campaigns to bring you serious buyers, while you build.
Plenty of people dream, few have the budget and the land. We qualify so you get real buyers who are ready.
02
The market still has to be educated
Many people do not know the advantages of factory-built. We create the content that explains and convinces before the call.
03
You are invisible next to traditional construction
The reflex is still the conventional contractor. We position factory-built as the faster, more predictable and greener option.
04
Your site does not tell your value
Beautiful homes, but the visitor understands neither the process nor the price. We turn the site into a path that leads to an enquiry.
We know your trade
We are not learningfactory-built homes on your time.
Before we talk ads or search, here is what we have understood about your reality. It is what changes everything in how we bring you customers.
A very high ticket
A house is the purchase of a lifetime. The marketing pays for itself with a single signed contract.
A very long buying cycle
From interest to signature, months go by. We keep the buyer warm over the distance, without losing them.
Education sells
Factory-built has to be explained: timelines, quality, costs, land. The right content does half the selling.
The competition is habit
The reflex is traditional construction. We show concretely why factory-built wins.
Land and financing matter
No land and no financing means no project. We qualify those criteria before passing you the lead.
The eco and off-grid market
A share of your buyers is looking for efficiency and self-sufficiency. We go and get them with the right message.
What we put in place
Concrete,not generic.
We run your marketing the way a part-time director would. Two acquisition engines, given equal weight: search visibility (SEO), which builds durable traffic, and lead generation through advertising, for fast results. We combine the two according to your situation.
Engine 1
Search visibility (SEO)
City pages, content and your Google profile. A durable flow of enquiries, without paying for every click.
Engine 2
Lead generation
Targeted Meta and Google campaigns. Quote requests quickly, from the first month.
+ Managing and improving your sitespeed, mobile, clear forms, updates.
+ Lead follow-up and a clear reporta complete automated follow-up system, plus a clear monthly report.
The maths are simple
One signed home changes your year
A factory-built home runs into the hundreds of thousands of dollars. A single serious buyer more than justifies the marketing investment.
We qualify budget and land up front. You only speak to real buyers, not to dreamers.
The buying journey for a factory-built home
From the first clickto the signature.
We do not run ads at random. We cover every step of the path your customer actually walks before signing.
01
Becoming aware
They discover that factory-built homes exist and take an interest.
What we do
We create the demand with content and ads that make the option known.
02
Research and education
They compare factory-built against traditional, they read, they watch videos.
What we do
We answer their questions with pages and content that reassure.
03
The information request
They fill in a form asking for a price or a model.
What we do
A clear form and a fast reply, with budget and land qualified.
04
The meeting or the model home
They visit a model or meet the team before committing.
What we do
We qualify so you only meet serious, financed buyers.
05
The signature
They choose their builder for a project spanning several months.
What we do
We measure which channels bring real buyers and put the budget there.
Why Hacoeur
Not an agency.A marketing director.
01
A dedicated director, specialists behind him
One point of contact steering your marketing, backed by the right specialists (ads, SEO, web) when needed.
02
We already know your sector
We already work with businesses in this niche in Quebec. We are not starting from zero with your market.
03
Paid on results, optional
Not just fees. We can tie part of our pay to the quote requests generated. We have skin in the game.
04
A limited number of clients
We only take on a handful of businesses at a time. You get a real partner, not a file number.
What a lead costs in your market
What does a leadcost?
Here is what a lead costs on average in your sector, by channel. These are media costs (advertising), excluding our fees. Our job: aim for the bottom of the range.
Facebook & Instagram
$25 to $70
per lead
Google
$40 to $110
per lead
Estimates in CAD. Sources: DataForSEO (Google, June 2026) and Facebook benchmarks from LocaliQ / WordStream 2024-2025.
The difference
Generalist agencyvs Hacoeur.
Generalist agency
Hacoeur
Knowledge of your trade
Generalist: Generic, the same playbook for everyone
✓Hacoeur: Specialized in factory-built homes
Who you deal with
Generalist: An account manager, often junior
✓Hacoeur: A dedicated marketing director
The goal being chased
Generalist: Clicks, impressions, visibility
✓Hacoeur: Signed project quotes
Lead follow-up
Generalist: The lead sits in an inbox
✓Hacoeur: A complete, highly personalized follow-up system
Compensation
Generalist: Fixed fees, whatever the result
✓Hacoeur: Optional pay-on-results
Commitment
Generalist: A locked annual contract
✓Hacoeur: Limited number of clients, no long commitment
Frequently asked questions
Before youtalk to us.
What budget should I plan for?+
We work with your reality. The diagnostic is free and we give you an honest range on the first call, without wasting your time.
How long before I see results?+
The first enquiries usually arrive within a few weeks with advertising. Search visibility (SEO) takes 2 to 3 months to settle in durably.
Do I have to manage the ads myself?+
No. We handle the strategy, the campaigns and the lead follow-up. You stay on the ground, we send you the enquiries and a simple report every month.
I have tried advertising before with no result. Why would this be different?+
Most campaigns fail on targeting and above all on follow-up. First, we go after buyers with a real project, not traffic. Second, buying a house is decided over several months: the person gathers information, compares, lets the project mature, and without follow-up they forget you. We put in place a complete follow-up system and highly personalized automation (email and SMS sequences adapted to each buyer, running over the whole period, with every enquiry tracked) and we optimize continuously, to stay present through to the signature instead of losing the lead along the way.
People do not really know factory-built homes. What do you do about that?+
We create the content that explains and reassures (timelines, quality, costs, land). Education does half the selling.
See where yourmarketing stands.
8 questions, 2 minutes. You get a score out of 100 and your 3 concrete priorities for attracting serious buyers. Free, no commitment.