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Industries/Custom staircases
Win more custom staircase projects.
Hacoeur is the fractional marketing director for Quebec staircase makers. We run your search visibility, your website and your campaigns to bring you high-end projects, while you stay in the workshop.
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Woodworking shops across Quebec already trust us
What we hear on the ground
The blockages wefix.
01
You are invisible even though your work is exceptional
Your staircases are spectacular, but nobody sees them online. We put your finished work in front of the right buyers.
02
Your customers come through middlemen who take the margin
Builders and designers send you projects, but you live with their pricing. We build you direct demand.
03
Google does not rank you for the right searches
Custom staircase plus your city, and you are nowhere. We put you there with local SEO and dedicated pages.
04
Your high-end quotes go unanswered
On a five-figure project, slow follow-up kills the sale. We install a complete, highly personalized follow-up system.
We know your trade
We are not learningstaircases on your time.
Before we talk ads or search, here is what we have understood about your reality. It is what changes everything in how we bring you customers.
Genuinely high-end
A custom staircase is an emotional and expensive purchase. The visual and the trust matter more than the price.
The visual is spectacular
Photos and videos of your staircases stop the scroll. We turn them into your best advertising weapon.
The trade channel is key
Architects, designers, new-build contractors: a large share of your contracts comes through them. We build that visibility.
Standards reassure
Compliance, safety, warranties: these are selling points. We put them up front to remove the doubts.
Renovation and new build
Two markets, two messages. We separate the campaigns to speak properly to each.
Low volume, big impact
A single project changes your month. We aim for the quality of the enquiry, not the number of clicks.
What we put in place
Concrete,not generic.
We run your marketing the way a part-time director would. Two acquisition engines, given equal weight: search visibility (SEO), which builds durable traffic, and lead generation through advertising, for fast results. We combine the two according to your situation.
Engine 1
Search visibility (SEO)
City pages, content and your Google profile. A durable flow of enquiries, without paying for every click.
Engine 2
Lead generation
Targeted Meta and Google campaigns. Quote requests quickly, from the first month.
+ Managing and improving your sitespeed, mobile, clear forms, updates.
+ Lead follow-up and a clear reporta complete automated follow-up system, plus a clear monthly report.
The maths are simple
One signed staircase pays for months of marketing
A custom staircase often runs from $8,000 to $30,000. Every advertising dollar aims at a real project, not at traffic.
Low volume, big tickets. We chase the quality of the enquiry, not the quantity of clicks.
The buying journey for a custom staircase
From the first clickto the signature.
We do not run ads at random. We cover every step of the path your customer actually walks before signing.
01
Inspiration
They see a staircase that inspires them on Pinterest, Houzz or Instagram.
What we do
We place your finished work where the desire is born, in front of the right audience.
02
Local search
They search for custom staircase plus their region.
What we do
We move you up on Google with optimized pages and an optimized profile.
03
The quote request
They contact a few workshops, often through a designer.
What we do
A clear form and a fast reply. We capture the trade channel too.
04
Meeting and workshop visit
They want to confirm the craftsmanship before committing a large sum.
What we do
We qualify so you only meet serious, financed projects.
05
The signature
They choose the workshop they trust.
What we do
We measure what actually signs and concentrate the budget there.
Why Hacoeur
Not an agency.A marketing director.
01
A dedicated director, specialists behind him
One point of contact steering your marketing, backed by the right specialists (ads, SEO, web) when needed.
02
We already know your sector
We already work with businesses in this niche in Quebec. We are not starting from zero with your market.
03
Paid on results, optional
Not just fees. We can tie part of our pay to the quote requests generated. We have skin in the game.
04
A limited number of clients
We only take on a handful of businesses at a time. You get a real partner, not a file number.
What a lead costs in your market
What does a leadcost?
Here is what a lead costs on average in your sector, by channel. These are media costs (advertising), excluding our fees. Our job: aim for the bottom of the range.
Facebook & Instagram
$20 to $50
per lead
Google
$30 to $80
per lead
Estimates in CAD. Sources: DataForSEO (Google, June 2026) and Facebook benchmarks from LocaliQ / WordStream 2024-2025.
The difference
Generalist agencyvs Hacoeur.
Generalist agency
Hacoeur
Knowledge of your trade
Generalist: Generic, the same playbook for everyone
✓Hacoeur: Specialized in custom staircases
Who you deal with
Generalist: An account manager, often junior
✓Hacoeur: A dedicated marketing director
The goal being chased
Generalist: Clicks, impressions, visibility
✓Hacoeur: Signed project quotes
Lead follow-up
Generalist: The lead sits in an inbox
✓Hacoeur: A complete, highly personalized follow-up system
Compensation
Generalist: Fixed fees, whatever the result
✓Hacoeur: Optional pay-on-results
Commitment
Generalist: A locked annual contract
✓Hacoeur: Limited number of clients, no long commitment
Frequently asked questions
Before youtalk to us.
What budget should I plan for?+
We work with your reality. The diagnostic is free and we give you an honest range on the first call, without wasting your time.
How long before I see results?+
The first enquiries usually arrive within a few weeks with advertising. Search visibility (SEO) takes 2 to 3 months to settle in durably.
Do I have to manage the ads myself?+
No. We handle the strategy, the campaigns and the lead follow-up. You stay on the floor, we send you the enquiries and a simple report every month.
I have tried advertising before with no result. Why would this be different?+
Most campaigns fail on targeting and above all on follow-up. First, we go after the right buyers and the trade (designers, builders), not traffic. Second, on a custom staircase the decision takes time: people compare, they consult, there is a cycle of several weeks, and that is where leads get lost. We put in place a complete follow-up system and highly personalized automation (email and SMS sequences adapted to each prospect, with every enquiry tracked) and we optimize every week, to turn those enquiries into signed projects instead of letting them go cold.
My volume is low. Is this worth it?+
A single signed staircase (often $8,000 to $30,000) more than pays for months of marketing. We aim for few enquiries, but real ones.
What about the architect and builder channel?+
We build your visibility with the trade as well as with the general public, to multiply your sources of projects.
See where yourmarketing stands.
8 questions, 2 minutes. You get a score out of 100 and your 3 concrete priorities for attracting high-end staircase projects. Free, no commitment.