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Industries/Cabinetmaking
Win more custom cabinetmaking projects.
Hacoeur is the fractional marketing director for Quebec cabinetmakers. We run your search visibility, your website and your campaigns to bring you custom projects, while you stay in the workshop.
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Woodworking shops across Quebec already trust us
What we hear in the workshops
The blockages wefix.
01
You live on word of mouth, and it has hit a ceiling
Referrals are precious, but unpredictable. When the order book empties, there is no tap to turn on. We install a steady, measurable flow of enquiries so you never have to depend on luck again.
02
Your site is a beautiful window that generates nothing
Gorgeous project photos, but no visitor becomes a customer. No clear form, no local search visibility. We turn the window display into a quote machine.
03
Your quotes drag on and half of them go quiet
On high-value projects, follow-up makes all the difference. A prospect waiting on your reply calls another workshop. We install a complete follow-up system, automated and highly personalized.
04
Google shows the big-box brands, not your workshop
When somebody searches for custom cabinets in your area, a national kitchen chain comes up first. We move you up with your Google profile, your reviews and city pages.
We know your trade
We are not learningcabinetmaking on your time.
Before we talk ads or search, here is what we have understood about your reality. It is what changes everything in how we bring you customers.
A big ticket on every project
A custom kitchen or staircase runs $10,000 to $40,000. A lost quote is a month of revenue going to the shop next door. We treat every lead accordingly.
A long sales cycle
From inspiration to signature, weeks go by, sometimes months. We keep the prospect warm through to the yes instead of letting them cool off.
Your photos are your best salespeople
Your finished work convinces better than any pitch. The problem is that almost nobody sees it. We put it in front of the right people.
The trade channel
Designers, architects, contractors: a good share of your best contracts come through them. We build that B2B visibility too, not just the general public.
Competing with the big-box brands
National kitchen chains, flat-pack, imported. We position your local custom work for what it is, a cut above, and we make sure people know it.
Renovation is seasonal
Demand follows the seasons. We shift budgets so you are not paying full price while the market sleeps, and pushing when the projects come out.
What we put in place
Concrete,not generic.
We run your marketing the way a part-time director would. Two acquisition engines, given equal weight: search visibility (SEO), which builds durable traffic, and lead generation through advertising, for fast results. We combine the two according to your situation.
Engine 1
Search visibility (SEO)
City pages, content and your Google profile. A durable flow of enquiries, without paying for every click.
Engine 2
Lead generation
Targeted Meta and Google campaigns. Quote requests quickly, from the first month.
+ Managing and improving your sitespeed, mobile, clear forms, updates.
+ Lead follow-up and a clear reporta complete automated follow-up system, plus a clear monthly report.
The maths are simple
One signed project pays for months of marketing
A custom project often runs between $10,000 and $40,000. We optimize for the signed quote, not the click. Every advertising dollar aims at a project, not at traffic.
We go after enquiries from people with a real project, not browsers. Fewer quotes, but real ones. That is what fills a workshop.
The cabinetmaking buying journey
From inspirationto the signature.
We do not run ads at random. We cover every step of the path your customer actually walks before signing.
01
Inspiration
They scroll Instagram, Pinterest, Houzz. They are not looking for you yet, they are dreaming.
What we do
We make your best work visible where the project first takes shape.
02
Local search
They type custom cabinets, or cabinetmaker plus their city, into Google.
What we do
We get you to the top, with a complete Google profile and reviews that reassure.
03
The quote request
They fill in a form or call. They often contact 2 or 3 workshops.
What we do
A clear form and an immediate follow-up, run by our system. The first to answer has a head start.
04
Meeting and workshop visit
They want to see and touch, and confirm you are serious before committing $25,000.
What we do
We qualify up front so you only meet real, well-matched projects.
05
The signature
They choose. The project goes ahead, or goes to a competitor.
What we do
We measure which channels actually sign, and put the budget back there. No waste.
Why Hacoeur
Not an agency.A marketing director.
01
A dedicated director, specialists behind him
One point of contact steering your marketing, backed by the right specialists (ads, SEO, web) when needed.
02
We already know your sector
We already work with cabinetmakers and woodworkers in Quebec. We are not starting from zero with your market.
03
Paid on results, optional
Not just fees. We can tie part of our pay to the quote requests generated. We have skin in the game.
04
A limited number of clients
We only take on a handful of workshops at a time. You get a real partner, not a file number.
What a lead costs in your market
What does a leadcost?
Here is what a lead costs on average in your sector, by channel. These are media costs (advertising), excluding our fees. Our job: aim for the bottom of the range.
Facebook & Instagram
$20 to $45
per lead
Google
$40 to $90
per lead
Estimates in CAD. Sources: DataForSEO (Google, June 2026) and Facebook benchmarks from LocaliQ / WordStream 2024-2025.
The difference
Generalist agencyvs Hacoeur.
Generalist agency
Hacoeur
Knowledge of your trade
Generalist: Generic, the same playbook for everyone
✓Hacoeur: Specialized in woodworking trades
Who you deal with
Generalist: An account manager, often junior
✓Hacoeur: A dedicated marketing director
The goal being chased
Generalist: Clicks, impressions, visibility
✓Hacoeur: Signed project quotes
Lead follow-up
Generalist: The lead sits in an inbox
✓Hacoeur: A complete, highly personalized follow-up system
Compensation
Generalist: Fixed fees, whatever the result
✓Hacoeur: Optional pay-on-results
Commitment
Generalist: A locked annual contract
✓Hacoeur: Limited number of clients, no long commitment
Frequently asked questions
Before youtalk to us.
What budget should I plan for?+
We work with your reality. The diagnostic is free and we give you an honest range on the first call, without wasting your time.
How long before I see results?+
The first enquiries usually arrive within a few weeks with advertising. Search visibility (SEO) takes 2 to 3 months to settle in durably.
Do I have to manage the ads myself?+
No. We handle the strategy, the campaigns and the lead follow-up. You stay on the floor, we send you the enquiries and a simple report every month.
I have tried advertising before with no result. Why would this be different?+
Most campaigns fail on targeting and above all on follow-up. First, we go after the right homeowners, not traffic. Second, in cabinetmaking a prospect rarely answers on the first attempt: they compare, they think it over, there is a cycle of several weeks, and that is exactly where most leads are lost. We put in place a complete follow-up system and highly personalized automation (email and SMS sequences adapted to each prospect, sent at the right moment, with every enquiry tracked over time) and we optimize every week, to turn those enquiries into quotes instead of letting them go cold.
Most of my customers come from referrals and designers. Is this still useful?+
Yes. We keep your word of mouth and add a steady flow on top of it, including visibility with designers and architects.
See where yourmarketing stands.
8 questions, 2 minutes. You get a score out of 100 and your 3 concrete priorities for filling your order book. Free, no commitment.